Rapala X Rap Shad FUCHSIA The UPF Guide Shirt rounds

The UPF Guide Shirt rounds out the Blackfish UPF CoolCharge chemical free cooling series with one of the highest UPF ratings in an outdoor garment

The updated Carbon Ultimate Tournament Drag can exert 11-pounds of pressure

Gate Opener

Fish more efficiently in low-light conditions

Rapala X Rap Shad FUCHSIA The UPF Guide Shirt roundsWith meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand tuned and tank tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. And it's