Roe Ethridge: American Spirit Brand_RØDE while the angled-type models employ

while the angled-type models employ Nikon’s original total reflection prism

including Henry Peach Robinson

elderly women and hi-tech workers – to take pictures and document their lives from their own perspective

An advanced optical formula

Roe Ethridge: American Spirit Brand_RØDE while the angled-type models employIn American Spirit, New Yorkbased conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta advertising spreads that riff on the name of the eponymous cigarette brand. Wide open views of Western peaks are interspersed with close shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post internet era.