Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Ingredient_Amino Acids and the Blue Toning Conditioner

and the Blue Toning Conditioner softens

and enhances natural movement from root to tip

Creatine - intensive formula to instantly rebuild the internal structure of the hair

Conditioning Agents: Healthy hair

Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Ingredient_Amino Acids and the Blue Toning ConditionerGoldwell Elumen and Elumen Play are high performance direct dye color systems designed to deliver exceptional brilliance, intensity, and shine without oxidative developers. Elumen provides long lasting, high chroma permanent results, while Elumen Play offers expressive, semi permanent shades that fade beautifully and evenly. Both systems use innovative pigment technology that penetrates into the hair without ammonia, peroxide, or traditional