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Inside the Nudge Unit: How Small Changes Can Make a Big Difference Children's Fairy Books control and learning to understandBehavioral scientist Dr. David Halpern heads up the UK government's "Nudge Unit," the worlds first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation, and economic growth. Adding a crucial line to a tax reminder