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Accelerants: Twelve Strategies to Sell Faster, Close Deals Faster, and Grow Your Business Faster Startups the formation of languageToday it's tougher than ever for sales, marketing, and business development organizations to keep improving their revenue and profits. Potential clients want to see salespeople less and less, real decision makers hide behind skilled gatekeepers, and even when you actually reach them, they have impossibly short attention spans. Sales and closing cycles get longer, margins get thinner, and customers keep raising the bar demanding more value, cheaper