Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color Alterna Caviar Anti-Aging Clinical Densifying

Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse

The conditioner smooths the surface and strengthens the internal reconstitution of the hair

Alternating light finish spray for flexible hold and natural movement

High Amplify Wonder Boost Root Lifter features a targeted applicator for extreme root lift or all over volumizing effect

Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color Alterna Caviar Anti-Aging Clinical DensifyingJoico Color Balance Purple Shampoo is a pigmented toning cleanser formulated to instantly neutralize yellow and brassy tones in blonde, silver, grey, and highlighted hair. Infused with Violet Pigments, Green Tea Extract, and Joicos advanced SmartRelease Technology, this shampoo brightens cool tones, enhances clarity, strengthens the hair structure, and protects against fading and environmental aggressors. The result is hair that looks cooler,