I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) clearly marked with sights from

clearly marked with sights from the guidebook and an easy-to-use street index

enduring spirit for peace on Earth

nationally syndicated columnist

Many are originally from the private collections of German soldiers and have never been published before

I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) clearly marked with sights fromSome people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do