The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald What would happen if the

What would happen if the world were ending

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and leave you aching for more' A

his political theories are known as Leninism

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald What would happen if theNot since McLuhan's The Medium Is the Message has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This