Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good and taboos* business practices* communication

and taboos* business practices* communication

generosity of spirit

Now that Stevie’s away from the school of topiaries and secret tunnels

citizenship

Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good and taboos* business practices* communicationNot your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers. Although small in number, superconsumers can have an outsized impact on a companys bottom