The Cult of the Luxury Brand Inside Asia's Love Affair With Luxury Condition:Very Good moderate foxing and some creasing

moderate foxing and some creasing on dust jacket

Publication Date: 01 Aug 2001

It is essential reading for CIOs in every firm

An important topic analyzed in a stimulating and nontechnical style

The Cult of the Luxury Brand Inside Asia's Love Affair With Luxury Condition:Very Good moderate foxing and some creasingIn today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it