Switch : How to Change Things When Change Is Hard Hal Gold Discover how * Heighten the

Discover how * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom lineThis handy guide explains how to use a range of marketing toolsincluding client research

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Switch : How to Change Things When Change Is Hard Hal Gold Discover how * Heighten theWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the