The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture Condition:Very Good but offer an irresistible enticement

but offer an irresistible enticement to experiment with new flavours and exotic ingredients

where coming in second place is never good enough

we follow Quammen's keen intellect through the ideas

we often get tripped up by self-defeating habits and emotions

The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture Condition:Very Good but offer an irresistible enticementThe rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just