Public Relations Writing: A Rhetorical Approach Peter Carey be more logical and rational

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Public Relations Writing: A Rhetorical Approach Peter Carey be more logical and rationalThe practice of public relations has become increasingly complex practitioners need more than technical skills to succeed; they need critical thinking, rhetorical, and communication skills to adapt to sophisticated technological and diverse environments. Public Relations: A Rhetorical Approach shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language