Great Ikea! A Brand for All the People Gary Vaynerchuk and Richard Alpert

and Richard Alpert

A breathtaking tour de force

powerful forces of change alive in the world today

The weapon is invisible and omnipresent

Great Ikea! A Brand for All the People Gary Vaynerchuk and Richard AlpertIKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American owned. This book now updated and revised tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish