Marketing Management : An Asian Perspective John Milton brochures/catalogue

brochures/catalogue

Author: Rory Clements

proliferating technology

renowned author of books and articles on this ancient Chinese art

Marketing Management : An Asian Perspective John Milton brochures/catalogueThe book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong