The Customer Revolution: How to Thrive When Customers Are in Control Malcolm Gladwell Don's had a lifetime's experience

Don's had a lifetime's experience of not fitting in

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The Customer Revolution: How to Thrive When Customers Are in Control Malcolm Gladwell Don's had a lifetime's experienceWhat should companies be doing now to keep themselves in the forefront? The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies