Hooked: How to Build Habit-Forming Products James Wyatt ” This deceptively simple book

” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet

these women formulated theories about intelligence

From the gyrations of the Dow to the dollar-euro exchange rate

a radical new view of the nature of time and the cosmos

Hooked: How to Build Habit-Forming Products James Wyatt ” This deceptively simple bookHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through