Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Condition:Well Read Drawing on the wisdom of

Drawing on the wisdom of 40 years of ministry

At once personal and wide-ranging

and the obsessive worry and stress took a tremendous toll

the mysterious new girl at school who starts showing up and won’t go away until she’s insinuated herself into every aspect of his life

Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Condition:Well Read Drawing on the wisdom ofStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.