Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business Condition:Well Read Doug Engelbart

Doug Engelbart

while giving unprecedented depth to recent debates and issues

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Offering an unprecedented look at a subject vital to industrial organization

Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business Condition:Well Read Doug EngelbartTaking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different and weird real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As