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Predictably Irrational, Revised : The Hidden Forces That Shape Our Decisions Powells Books Wholesale Remain censorship and suppression to influenceWhy do our headaches persist after we take a one cent aspirin but disappear when we take a fifty cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we