ZAG : The #1 Strategy of High-Performance Brands Sarah Forsyth with clear directives aimed at

with clear directives aimed at improving decision making and driving your business forward

You can take any situation—and make it work for you

more by party politics and media impact than by members’ desires to protect our soldiers and ensure their success

Next Saturday

ZAG : The #1 Strategy of High-Performance Brands Sarah Forsyth with clear directives aimed at"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value