Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development Condition:Good Daunis Fontaine has never quite

Daunis Fontaine has never quite fit in—both in her hometown and on the nearby Ojibwe reservation

Sports Illustrated

Examines the strategy of Switzerland

gorgeously written account of what it's like to be a 30-year-old man who is told he has an 80-year-old's disease

Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development Condition:Good Daunis Fontaine has never quiteMore than 90 percent of innovation initiatives fail to achieve their return on investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate? Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and