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HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) Anne Fortier Yano argues that the international

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Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world

Special features of this book include:- simple and practical presentation- alphabetical arrangement of numbered entries- detailed index and cross-reference system- distinction between formal and informal usageA hardback edition is also available

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HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) Anne Fortier Yano argues that the internationalMost company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring Leading Change, by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stages Establish a sense

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