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The Risk-Driven Business Model : Four Questions That Will Define Your Company Condition:Very Good author of Clear BrightnessOne lastHow to outsmart riskRisk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. The Risk Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of riskinformation risk, when you make decisions without enough information, and