What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good and in the spring

and in the spring

the benchmark of office humor

Armstrong analyzes the social and political situation in which oral history turned into written scripture

it was anything but

What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good and in the springWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and