Berkley Gulp Alive 7" Jerk Shad Overhead Reels Tough body by 5-layered coating

Tough body by 5-layered coating

The 'bent freakin minnow' is the latest addition to Mick Leavey's impressive fleet of handcrafted fish catching machines

Snag resistant floating hook design

It sticks to the waters surface

Berkley Gulp Alive 7" Jerk Shad Overhead Reels Tough body by 5-layered coatingThe Berkley Gulp Alive Jerk Shad creates an erratic darting motion that imitates a struggling baitfish. It is designed to target fish suspending or holding in vertical cover and is perfect for working weed lines and wood, docks or dams. Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You dont have