B Brand. Balance. #53 Muji philosophy A comprehensive visual archive of

A comprehensive visual archive of the textile patterns

wells will still be dug and bridges will still be built

more Writing in French rendered into English by renowned translator Richard Pevear

wie wenn ich einen Freund begrüße

B Brand. Balance. #53 Muji philosophy A comprehensive visual archive ofIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.