Radar – Special Issue: Online Experience (PDF Download) PSLRADAR 1 Notebook Thoughts and Ideas

1 Notebook Thoughts and Ideas

The sports industry has grown continuously in recent years

with possibilities freshly multiplied through advancing digitalisation

Susanne developed her company from a local label to global beauty brand

Radar – Special Issue: Online Experience (PDF Download) PSLRADAR 1 Notebook Thoughts and IdeasThe transformation of brand experiences for the online sphere poses challenges for small and large companies alike. New technologies can support them in this provided the communication concept fits. For our special issue Online Experience, Parasol Islands brand and communication experts present innovative cases and forward looking approaches. In our feature interview, Fabian Dittmann of Capture Media discusses what virtual product presentations and